Vertex Realty - 2x enquiries in 90 days
A map-first rebuild of a 4,000-listing property portal, with server-side clustering and SEO-first listing pages.
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A deep dive into how we turned a 4,000-listing property brochure site into a map-first portal that made organic search Vertex Realty's #1 acquisition channel.
Vertex Realty's listings lived in PDFs and broker WhatsApp groups. Buyers couldn't browse inventory, compare projects, or book a visit without a phone call - and an entire generation of online-first home seekers was going straight to competitors with searchable portals.
We started with two weeks of discovery: shadowing brokers, mapping the enquiry journey, and auditing where deals leaked. That produced a simple thesis - win the search results, then remove every step between "found it" and "visited it." We designed map-first, built content-first, and measured everything.
A map-first portal on Next.js with faceted search, project microsites, and instant site-visit booking synced to brokers' calendars. Every listing page ships structured data for local SEO, and a lightweight CMS lets the Vertex Realty team publish projects without touching code.
Broker shadowing, enquiry-journey mapping, competitive and SEO audit.
Map-first UX, listing-page system, booking flow prototyped and tested with buyers.
Next.js portal, calendar-synced bookings, CMS, structured data on every listing.
Phased rollout across all 4,000+ listings, monitoring, and post-launch tuning.
They rebuilt our entire search experience and enquiries doubled within a quarter. Best engagement we've run.
We're continuing to work with Vertex Realty on a broker mobile app and expanding structured-data coverage to their rental listings.